Thursday, June 21, 2007

Adginger is Launched

Many people complaining that they have not received any sms from advertisers !! the reason for this is On the advertiser front, mGinger.com executed only 10 ad campaigns in its first month and the advertisers included Travelmart India, Amity University, Ambe Bajaj, Myrent.in and more. since there advertisers are limited

But At present, they have received enquiries from 400-500 advertisers, but not all of them have registered. “Advertisers take time to decide and convincing them is a challenge,” says Nallan. To help the advertiser community better, mGinger.com recently launched adGinger.com. adGinger enables advertisers to target customers right down to the pincode level.
I
t is possible through the range of information that mGinger collects: “adGinger.com will give advertisers a lot of power to do targeted advertising,” says Nallan. One of the biggest challenges was sending out the right messages. Says Nallan, “People thought by joining mGinger they will be rich and can make a living out of it, but that is not the case. You can make pocket money, but not a living.”

I am sure that Adginger launching can be a major step in success of Mginger.

Advertisers Welcome to AdGinger
AdGinger is the first of its kind opt-in permission-based mobile marketing platform for India. AdGinger enables advertisers to run highly targeted campaigns on mobile phones. AdGinger is the twin portal of mGinger. While mGinger aggregates consumer information, AdGinger allows you to leverage this information to reach your potential customers.

Advertise with us
AdGinger gives you the power to target your ads. Targeting can be based on product interests specified by the user, location (down to pincode levels) and demographics like age, gender, salary, occupation etc. AdGinger has the largest database of its kind and is growing at a furious pace.

Advertise on mobile phones
Mobile phones are highly personal devices. Mobiles are always with the users. So, if you send a discount offer as a message, it would be there with the user when he/she walks into your store. Moreover, messages get forwarded, thereby spreading virally. Sending a message is cheap and easy. And there is no clutter at all!

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